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  • Anaemia is the most common disorder of blood in the world.

  • About 20% of maternal deaths occur due to anaemia. According to WHO World Health Statistics 2007 data, the maternal mortality rate (MMR) in India is 540 (maternal deaths per 100,000 live births). In fact, in neighbouring countries like China & Sri Lanka the MMR is better than India i.e. 56 & 92 respectively.

  • Also, for Infant Mortality rate (IMR) India ranks higher up in the world. India is ranked at 53rd position where as the neighbouring countries like Nepal (at 55th position), Bangladesh (at 58th position), China (at 93rd position) and Sri Lanka (at 137th position) are below India.

  • According to a survey conducted by NFHS, the prevalence of anaemia in young girls aged between 15-24 years is 56% with higher rates in rural than in urban India. If anaemia is corrected early in life, it would help to reduce MMR & IMR.

  • In children, anaemia affects physical growth and mental development. It can lead to many problems, including learning disabilities and behavior problems. So prevention and treatment of anaemia at an early age benefits the over all development of children.

  • Emcure has been the exclusive industry partner of many Gynaecological Societies and FOGSI – ‘Federation of Obstetrics and Gynecological Societies of India’ in fighting this cause, through various social programmes.

Emcure corporate social responsibility is to help increase awareness, early detection, & rapidly treat Iron deficiency anaemia in various sections of Indian population especially young school children and women from less privileged sections of the society.

Currently there are 5 different ongoing programmes in association with FOGSI. In addition to these programmes, practice guidelines on treatment of anaemia in collaboration with FOGSI have been drafted by the leading doctors of the country.

Eradicate Anaemia everyday 24 x 7 x 365
FOGSI Times
Eradicate Anaemia everyday 24 x 7 x 365 – sensitization of Doctor for Hb 12.
This is launched by FOGSI under guidance of Dr. Malhotra in year 2007-08. Various doctor sensitization meeting were carried out to stress on prevelance of anaemia and its treatment. Through this program one common message was every Indian woman should have Hb of 12.
12 x 12 Initiative 12 x 12 Initiative – All girls by the age 12, must have a Hb of 12 g%

Considering this very important theme, Emcure in association with FOGSI has initiated Hb testing camps at various cities/towns of India under the banner of 12X12 initiatives.
These camps were conducted in association with the Obstetric and Gynecological Societies of the respective cities.

The camps are conducted in schools for the student’s of 5th to 7th level primarily focusing girl child. The camp starts with the formal presentation on anaemia (giving focus on importance of Hb) generally given by the doctor. A team of Lab technicians (as per the no. of students in the age bracket) performs the Hb testing on those students whose parent’s have given consent. A Health card is maintained for each student which is then passed on to respective students after the Hb results are updated. Along with Health card a literature on anaemia is also provided to each student. The students with low Hb (<11.5 gm) are provided 5-10 days course of Orofer XT tablets or suspension.

Till now we have conducted such camps in 40 cities/towns of India and covered a population of over 100,000 students.
Village Adoption Programme Village Adoption Programme - 202 villages adopted for Anaemia screening and treatment
The objective of Village Adoption Program was to create anaemia awareness in villages where the problem mainly exists. Under this program through the Obstetric’s and Gynaecological Societies, 202 villages have been adopted. Free anaemia detection and treatment are being provided to the needy.
Ankur- Pregnancy Planner and Safe Delivery
The FOGSI - Ankur Initiative
Ankur- Pregnancy Planner and Safe Delivery
Ankur program was initiated in year 2008-09. The objective of this initiative was to guide and educate the expecting mothers and their respective families on proper pregnancy care and safe delivery. This program was designed by Dr. Suchitra Pandit, second Vice president FOGSI 2008-09 and Chief Coordinator. This FOGSI initiative caters to grass-root level through doctors and anganwadi workers alike. Educational information was given in (or made available) in regional language for better understanding of patients and their families.
Adolescent Health Programme
Challenges For Youth

Smart Diet For Teens

Adolescent Health Programme - Smart Diet for Teens to prevent Anaemia

“Challenges for Youth; Today & Tomorrow.”
The adolescent health committee of FOGSI aims to facilitate the Teens Care, thereby having healthy generations ahead. To reach this goal, the National project “Challenges for Youth; Today & Tomorrow” was launched by Dr. Roza Olyai, in association with Emcure Pharmaceuticals Ltd. The project is targeted for the Youths in selective cities of India like Chennai, Pune, Gwalior, Indore, Jabalpur, Bhopal, Agra & Patna as a pilot project.

In this project the different aspects of health like social life style, prevention of Anaemia, role of exercise,vaccination, HIV counseling & spiritual health were discussed with the girls by a panel of expert gynecologists.

Where inputs like power point presentations, booklets and questionnaires were used to create more awarness on the subject.

Adolescent Health committee FOGSI in collaboration with Emcure Pharmaceuticals Limited.
Smart Diet For Teens
Adolescent Health committee has been actively involved in creating health awareness and dealing with issues related to teen health in our country through various programmes. A special programme was devised stressing upon the importance of balanced diet, exercises and prevention of anaemia in the teen girls in 8th and 9th standards.

The beginning of ‘Smart Diet For Teens’, the idea conceived by Dr. Ashwini Bhalerao-Gandhi, Chairperson of Adolescent Health committee (2004-2008).

Target of 40 schools and 3200 girls was set. It was successfully completed by all the FOGSI members along with the help of Dietitians in their respective cities.

Each of the school programs had strong enablers like -
  1. Slide show
    1. Diet and Anaemia
    2. Health Implications
  2. Collection of filled Questionnaires given to the girls.
  3. Interactive Discussion
  4. Distribution of Booklets
HIV/AIDS CARE
Caring for people infected with HIV/AIDS, Emcure has initiated TAAL, a unique care and support centre run by and for the HIV positive people. TAAL means Treatment, Adherence, Advocacy and Literacy. First such centre was inaugurated at Pune at the hands of renowned film personality Mr. Nana Patekar. Today the TAAL centres are located in different parts of India and provide personalized care, support and counseling to the HIV positive people. More than 2000 HIV infected people are currently availing services from TAAL.

Support for TAAL has come from all walks of life, be it celebrities, sports personalities, government officials or top business associates. Celebrities such as Nana Patekar, Rati Agnihotri, Riya Sen, Geeta Basra and others have joined hands to propagate TAAL. Sports personalities like R.P. Singh has visited TAAL to boost the spirit of the positive people working for it. The success of TAAL has encouraged us to replicate the model of TAAL at other parts of the world.
PPTCT Program with PSI
In partnership with Population International (PSI), Emcure is providing free medication for Prevention of Parent to Child Transmission (PPTCT) of HIV. In this programme around 6000 pregnant women will be screened at 3 PPTCT centres and estimated 150 HIV positive pregnant women would be benefited.

“A journey of a thousand miles begins with a single step”

We believe that Emcure, and FOGSI have a major role to play in building up a healthier nation and the steps we had taken are jus the beginning. A healthy nation today is a more healthy and prosperous nation tomorrow that goes well for all of us.

We support these initiatives by sponsoring free Hb detection, counseling through doctors & providing samples for anaemic girls for at least 2 months.

We are proud to partner with FOGSI in this initiative because being Leaders in Anaemia Management, we at Emcure have a corporate social responsibility to help significantly reduce iron deficiency in the Indian Population.
Adolescent Health Program Reaching Out - Village Adoption Programme 2009 Eradicate Anaemia Everyday Initiative 24 x 7 x 365 FOGSI Ankur Initiative 12 x 12 Initiative
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